"La Cena: A Century of Flavor, Heritage, and Growth in the Hispanic Food Industry"
What’s for Cena?
In the vibrant world of Hispanic cuisine, one name stands out for its rich history, unwavering commitment to quality, and dedication to authentic flavors—La Cena, which translates to “Dinner” in English. Celebrating its remarkable 100-year anniversary, La Cena's journey from its origins in Cuba to its current status as a leading Hispanic brand in the United States is a testament to its enduring legacy. With a diverse range of products and a steadfast focus on preserving Hispanic culinary traditions, La Cena has become a beloved household name for both retail and foodservice customers.
From Cuba to the United States
La Cena's story began in 1923 when it was founded in Cuba. It quickly gained prominence as one of the most important Cuban brands in the food industry, and in the 1950s, La Cena made a bold move, and expanded into the United States.
The Re-Birth of a Cuban Legacy in New York
In 1963, La Cena took root in the heart of Brooklyn, New York, acquiring a modest 3,000 sq. ft. loft. Such was the brand's success that within three years, it outgrew its space, necessitating a move to a spacious 12,000 sq. ft. store in the Bronx in 1966. These early relocations were pivotal in establishing La Cena's presence in the United States and marked the beginning of its journey towards becoming a household name.
Expanding Horizons
With continuous growth and increasing demand for its products, La Cena made a significant move in 1974 by relocating to Saddle Brook, New Jersey, where it continued to thrive. Today, La Cena has extended its reach far beyond New Jersey, finding a new home in Atlanta and expanding its distribution network across the United States.
Eating in or out?
Retail Excellence:
La Cena's retail line has become a staple in Hispanic households across the country. From flavorful seafood and mouthwatering beans to their signature spices and sauces, La Cena's retail products are a taste of home for many. As the brand celebrates its 100th year, it continues to expand its retail offerings, making it easier for customers to enjoy the authentic tastes of Hispanic cuisine in the comfort of their own homes.
Exceptional Foodservice:
Beyond retail, La Cena has fostered robust partnerships with foodservice establishments, ranging from small family-owned restaurants to large-scale chains. Responding to the growing popularity of Latin cuisine in the United States, La Cena offers foodservice products such as pre-mixed Ponche de Navidad, whole-peeled tomatoes, and frozen yuca, all designed to streamline kitchen operations without compromising on the authentic flavors that have been at the core of La Cena's success.
A Product Line for Every Taste
La Cena has evolved into the second-largest Hispanic brand, offering a wide array of products that cater to diverse Hispanic groups. Some of the brand's remarkable product lines include:
· La Cena: Renowned for its diverse range of Hispanic food products, including olive oils, nectars, rice, and more, imported from around the world.
· D’Sabor: Offers authentic Mexican flavors with products like corn tostadas, spicy pork chorizo, and gelatins.
· Texicano: A fusion of Tex-Mex flavors, Texicano offers pork rinds (Chicharrones) and foodservice products like frying oil for chips and sour cream.
· Victorina: The leading Dominican tomato paste brand, providing top-tier tomato products that have become a kitchen staple for Hispanic households.
· Riquesito: Features delicious retail Queso Fresco, Cotija, and Quesadilla Shred, along with Central American crema (sour cream) and foodservice Texi-melt cheese for consistent and high-quality cheese dip.
· Yogurcito: A yogurt brand with real fruit flavors, made from the highest quality ingredients, including the unique Kumis flavor, a favorite among Colombian consumers.
· Bajamar: Brings Spain's tradition of exquisite preserved seafood in cans to the United States.
· Palacio Real: Offers premium Spanish conservas, including bonito (tuna) and sardines in various delectable sauces.
· Veracruz: A leading brand of foodservice whole peeled tomatoes, essential for creating delicious salsas.
· Casa Real: Features traditional Spanish turron, a beloved holiday dessert available in both Alicante (hard) and Jijona (soft) varieties.
· La Gaita: Traditional non-alcoholic sparkling apple cider from Spain, perfect for adding a fun touch to any fiesta.
Community Involvement
Throughout its 100-year history, La Cena has maintained a strong connection with its community. The brand actively supports local Hispanic events, sponsors educational programs, and contributes to various charitable initiatives. This commitment to giving back has endeared La Cena to its loyal customer base, making it more than just a food brand.
Looking Forward to the Next Century
As La Cena celebrates its 100th year in the Hispanic food industry, it looks ahead with excitement and determination. The brand's commitment to preserving traditions, embracing innovation, and serving up authentic Hispanic flavors remains as strong as ever. With a focus on quality, community, and culinary excellence, La Cena is poised to continue delighting customers for another century and beyond.
So, what’s for Cena?
La Cena's remarkable 100-year journey is a testament to its commitment to preserving Hispanic culinary traditions, delivering quality products, and satisfying the diverse tastes of its loyal customers. From its beginnings in Cuba to its thriving presence in the United States, La Cena has grown into a beloved brand that celebrates authenticity and flavor. As La Cena continues to expand and innovate, it remains a shining star in the Hispanic food industry, dedicated to sharing the rich tapestry of Hispanic flavors with the world for generations to come. Here's to another century of excellence!
