2020 Trends: Expectations vs. Reality

Making accurate market predictions can be difficult without a crystal ball, but nothing could have prepared us for the devastating impact a pandemic would have on the restaurant industry in 2020 — a catastrophe some experts worry will have aftershocks into 2025.

As this unprecedented year comes to a close, we wanted to take a moment to look back at the trend projections we made at the start of the year and compare it to what actually happened. Some predictions were totally off, while others panned out for unexpected reasons.