Retail’s New Normal? Mobile Shopping Expected To Hit $314 Billion This Year

Mobile devices used for shopping online (m-commerce) will experience substantial growth this holiday season. According to eMarketer, m-com sales will reach $314 billion in 2020, which is $200 billion more than four years ago and represents over 44% of all e-commerce sales.

The pandemic has acted as a catalyst for older generations to adopt the technology as shoppers are worried about their safety and are reluctant to shop in stores. A recent holiday survey by the buy now, pay later company, Sezzle, found the older the shopper, the less likely they will be to shop in-store these holidays.

“With this new normal of retail, e-commerce and online purchasing options are going to skyrocket, especially on mobile devices as shoppers prioritize their safety and health,” Veronica Katz, CRO of Sezzle, said.

Sezzle reported nearly 80% of shoppers have found themselves shopping more on mobile since the start of Covid. Retailers have enabled the explosive growth of mobile by rapidly bringing online the necessary technology.