Pandemic Purchases Boost Potato Sales Past 5-Year Records

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Consumers continue to buy more fresh potatoes during the COVID-19 pandemic, boosting sales in most fresh categories and pushing sales of all potato products, including frozen, to five-year records.

The latest retail report from Potatoes USA charts the category’s growth from July through September as consumers continue to spend more at retail and less on food eaten outside of the home. 

“Total store potato sales increased by 13.6% in dollar sales and 10.6% in volume sales, compared to the same time frame in 2019,” according to a Potatoes USA news release. “These sales levels are also the highest they have been for the past five years.”

The sales and volume information comes from Chicago research firm IRI.

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