Online Grocery Shopping Is a Permanent Part of the Mix: Survey

Consumers may be more physically mobile with the return to typical on-the-go lifestyles, but they are sticking with some of their digitally mobile shopping habits that they picked up during the pandemic. A new survey from technology-enabled services company Inmar Intelligence affirms the shift in shopping behaviors.

It’s actually more of a spread than shift, as people have grown accustomed to having choices when buying groceries. According to Inmar’s latest survey, shoppers are spending their food dollars in different ways across brick-and-mortar and online stores.

The survey also highlighted the growing reliance on mobile shopping. About a quarter of shoppers said they do 75% of their shopping via a mobile device or app. Moreover, 20% said they do 100% of their grocery shopping using that platform.

That said, many people are still venturing out to do their grocery errands. Inmar’s research reveals that 39% of shoppers do 75% of their grocery shopping in store and only 19% only shopping online for all of their grocery needs.

The takeaway? The resumption of activity doesn’t mean an automatic return to previous modes of shopping.

Amid these changes in behaviors, Inmar is launching a new e-commerce offering, Intelligent e-commerce, that recognizes shoppers both in-store and across all over their devices to personalize their experience. The white label solution can also be integrated into a retailer’s rewards program.