Online grocery sales increase 9% in June

June online grocery sales jumped 9% compared with May, according to a survey from Brick Meets Click/Mercatus.

With sales estimated at $7.2 billion in June, 45.6 million households used delivery and pickup services for their grocery needs, according to the survey.

The Brick Meets Click/Mercatus Grocery Survey collected data June 24-25 and reported that order frequency, compared with May, grew from 1.7 to 1.9 orders per month for active households.

The increase in online orders, according to a news release, was driven by increased concerns about the coronavirus and greater online fulfillment capacity offered by retailers.

“Many grocery retailers have demonstrated amazing agility since the health crisis started, building surge capacity to better meet the astronomical growth in demand for shopping online,” David Bishop, partner and research lead for Brick Meets Click, said in the release. “Today as shoppers have more choice, the increased capacity is now actually enabling the continued growth of online grocery.” 

In June, 44% of all households reported high levels of concern about someone in their household contracting COVID-19, up 2% from the previous month, according to the survey. The over-60 age segment reported a 9% increase in high levels of concern, compared with May, according to the release.