Meat, Poultry Sales Skyrocketed Nearly 35% From March Through July

Among the slew of findings on consumer meat-buying habits are indications that short-term supply chain issues might actually translate into long-term positive developments for grocers.

Although a small majority of shoppers whose shopping habits changed during the pandemic toward supermarket or online orders said they would revert back post-pandemic, nearly two-thirds of consumers said their knowledge about meat and cooking meat has improved since March. 

For a segment where set shopping routines and a lack of buying confidence are significant barriers to growth, the findings that consumers have greater comfort and are experimenting more with different cuts of meat is significant. It also indicates that innovations in meat cut selections can pay off for grocers when experiencing meat shortages.