Hygiene Will Drive Long-Term Growth In Reusable Packaging Due To Virus

To say the coronavirus pandemic has disrupted consumer behavior would be an understatement. Everything about consumers’ purchase behavior, from what they buy to where they buy it, has been shaken up, and everyone is calling into question things they once took for granted as “safe.” Here’s how these new trends in consumer packaging will impact the reusable packaging industry in the mid and long-term, according to the Reusable Packaging Association.

The general public has historically assumed single-use disposable packaging is synonymous with hygienic; the assumption being that newly-manufactured packaging is by its very nature sanitary. In the current environment, however, people are becoming aware of just how many hands touch single-use packaging between manufacture and consumption. From people wiping down cereal boxes (unnecessary, by the way) to leaving e-commerce packages on the porch for days before touching, consumers are handling single-use packaging differently for added safety assurances. READ ARTICLE