American Shopping Behavior Evolving Weekly Amidst COVID-19 Crisis

As COVID-19 continues to impact Americans’ daily lives, new updates and stricter regulations paired with growing concerns about the virus have led to drastic changes in consumer shopping behavior in just a matter of weeks, according to a new survey by Shopkick. After comparing the new data with two previous surveys—the first in mid-March, the other in early April—the leading shopping rewards app found key differences in consumer behavior related to in-store shopping, spending on non-essential items, health precautions and more.

In this latest study, Shopkick surveyed more than 20,000 consumers across the country between April 16-20 to gain insights into how consumer behavior has changed as the COVID-19 situation evolves. READ ARTICLE