4 ‘Diner Personas’ Reveal What Motivates Restaurant Customers In The Age Of Covid

After several months of quarantine, many consumers embraced the return of restaurant dining. But others are still wary, venturing out only to pick up a meal curbside or have dinner delivered to eat at home. Meanwhile, restaurants are scrambling to enforce health and safety protocols, juggle takeout and delivery with dine-in service, set up outdoor seating and create menus that cover all these scenarios.

The good news is that 38% of consumers are looking forward to dining out again in the next three months, according to a new survey conducted by YouGov and commissioned by SevenRooms, a data-driven guest experience platform. But every potential customer has different needs and expectations.

To make it less challenging for operators to navigate the new dining landscape, SevenRooms grouped these needs into four “diner personas” based on the survey results.